REESE’S PUFFS X AMBUSH
Cereal meets fashion. REESE’S PUFFS teamed up with Yoon, and her brand AMBUSH to collaborate on the brand’s most ambitious campaign to date.
The fashion and food brands launched the Breakfastverse experience, a psychedelic world users can explore while eating a bowl of cereal as well as two limited-edition cereal boxes. In addition, they unveiled the “CHROME PUFF” outfit accessory that also functions as a cereal bowl during the “Next Breakfast Dimension” diner experience in Brooklyn, NY.
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Brands: REESE’S PUFFS, AMBUSH
Role: Brand Experience Planner
Year: 2022
Press: Vogue, Complex, Highsnobiety, HYPEBAE
REESE’S PUFFS is always pushing boundaries and doing the unexpected. Instead of partnering with another music tastemaker, we wanted to venture into the world of art and gaming.
We collaborated with the Brooklyn artist, KAWS on his design of the orange and limited-edition blue REESE’S PUFFS cereal box. We created an AR game experience dubbed “KAWSPuffs” that fans can access by scanning the back of the box with their phone. A 15-week competition was held where high scores win a limited-edition box signed by KAWS.
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Brands: REESE’S PUFFS, KAWS Inc.
Role: Brand Experience Planner
Year: 2021-22
Press: Complex, Highsnobiety
KAWSPuffs
Summer 2021, REESE’S PUFFS empowered fans by turning every cereal box into music synth machines dubbed the “RP-FX”, using only puffs and AR technology. The brand partnered with grammy-nominated producers such as WondaGurl, Hit-Boy, and Jetsonmade to spread the word of the box and the electronic Reese’s themed synthesizer, the “RP Pro”.
In addition, we teamed up with Tinashe and Save The Music Foundation to lead a virtual music workshop and raise over $100k in donations for the J Dilla Music Tech Grant.
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Brand: REESE’S PUFFS
Role: Brand Experience Planner
Year: 2021
REESE’S PUFFS RP-FX
REESE’S PUFFS x Lil Yachty
Overview: REESE’S PUFFS teamed up with Atlanta artist, Lil Yachty to release his design of the cereal box where fans were challenged to collect all 4 boxes to create a poster on the back of pack. In addition to the box, Yachty debuted his Ree-Mix of the 2009 REESE’S PUFFS rap during his “The Night is Young” virtual concert experience and released a limited edition remote-controlled “Lil Cereal Yacht”
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Brand: REESE’S PUFFS
Role: Brand Experience Planner
Year: 2020-21
Press: HYPEBEAST, AdAge
VICE News Reports: ‘Monaea, a 2020 Diary’
For their final episode of 2020, Vice News passed the mic to Monaea Upton to hear what it’s like being a high-school senior from North Minneapolis in the aftermath of the George Floyd protests and the spike in neighborhood gun violence. I shot photography for social and promotional purposes of the episode.
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Client: VICE News
Role: Photographer
Year: 2020
Various Projects
Served as photographer and collaborator with brands and organizations including Adidas, Accenture, Pet Product Innovations, Volk Magazine, and Tailored Club.
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Role: Photographer
Year: 2018-2022
